3 Steps to a Standout Resume &
LinkedIn Profile
How to Write Strategic, Storied Documents That Get Results

Every Candidate Wants to Stand Out – But Most Get It Wrong. 

They think formatting or stuffing their resume with keywords is enough. 

They hope AI will magically generate the perfect document. 

But hiring managers aren’t just looking for keywords or fancy templates. They want stories—proof of impact, presented in a way that aligns with their needs.

That’s where YOU come in.

As a professional resume writer, your job is to help clients connect the dots between their experience and what employers actually want.

But how do you make that happen in a way that is strategic, compelling, and branded?

In this exclusive master-e-session, you’ll learn the 3 steps to writing a truly standout resume and LinkedIn profile—so your clients can confidently land the roles they deserve. 

What You’ll Learn: 

Step 1: Focus – Understanding the Target Role
  • Why most resumes fail: They aren’t aligned with what employers actually need
  • How to analyze job descriptions for must-have skills, keywords, and hidden employer priorities
  • A repeatable process to ensure every resume is precisely targeted 

Step 2: Finding the Golden Thread – Personal Brand & Career Stories
  • The secret to branding that goes beyond adjectives
  • How to extract compelling career stories from clients—even the ones who struggle to articulate their value
  • The CART Method (Context, Action, Result, Tie-back) for framing achievements that directly connect to employer needs 

Step 3: Writing in the Employer’s Language & Aligning the Message
  • How to write and design branded resumes that communicate a unique promise of value
  • The keys to optimizing for ATS while keeping the document human-friendly
  • How to create a consistent brand across resumes, LinkedIn profiles, and other career materials

Who Should Attend?

Career professionals who want to refine their writing strategy and produce more powerful, job-winning resumes & LinkedIn profiles

Resume writers looking to elevate their branding and storytelling techniques

Job search coaches who want to guide clients in articulating their value with confidence

Why This Master-E-Session Is Different
This isn’t just about “resume writing.” It’s about career storytelling—strategically crafting documents that align with employer needs, boost client confidence, and lead to real results.

You’ll get:
  • Proven frameworks for extracting and writing compelling career stories
  • Live examples and real-world case studies
  • Resources & tools to streamline your writing process
  • Confidence in your ability to create high-impact career marketing documents
Bonus: Resources & Implementation Tools
Exclusive Handouts & Templates

  • Sample resumes, LinkedIn profiles, cover letters & career branding materials
  • Our go-to list of personal branding questions & tools
  • A checklist to instantly analyze resume alignment

Give your clients the competitive edge they need—while positioning yourself as an expert in strategic career storytelling. Register today!

About the Presenters


Marie Zimenoff knows career services have the power to change lives. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.

Note: Access is included in Career Industry Authority Master Practitioner or All-in Communities. See your Group area in Mighty Networks for access. If you are not part of the CIA, click here to learn more.


REGISTER TODAY

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3 Steps to Standout Resumes & Profiles$45

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