Recruiters are diversifying the social media tools they use to find candidates. Are your coaching tools keeping up? 


According to the latest Jobvite study, recruiters are increasingly using Facebook, Instagram, and even TikTok to find job seekers. If our clients are only focused on getting found on LinkedIn, they are missing out on opportunities to connect with their target companies.

 In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search.

Recruiters are using Facebook, Twitter, Instagram, and other social media to find candidates in addition to LinkedIn. 

While LinkedIn is important in job search, there are opportunities to use other platforms - Facebook, Twitter, Instagram, TikTok, and more - to engage with hiring managers, speed up their job search, and get the job they want.

We will cover LinkedIn in depth plus other social media your clients might already be using and not sure how to leverage for their search. 

Plus, we'll give you everything you need and a coaching process to follow so you don't need to be an expert on all the platforms or be using them yourself to help clients improve their approach.


You'll get instruction, scripts, and checklists to use with clients that cover: 

  • using the LinkedIn jobs feature 
  • using the LinkedIn search feature to locate cold contacts
  • warming up and then connecting with cold contacts
  • connecting with an existing networking connection on LinkedIn
  • using X/Twitter search and List features to make research and networking easy
  • researching companies on Instagram
  • finding and using Facebook groups 
  • setting up the structure and using the done-for-you process to coach any client in using any platform (including sample service/course structures and pricing recommendations)
  • and more!

Course Schedule & Module Content

Classes will/are recorded and students will have lifetime access to recordings. All classes are from 3:30-4:45 ET.

 

July 10: Strategy & LinkedIn  

• Clarifying Job Search Focus

• Evaluating Social Platforms for Use in Search

• Using Advanced LinkedIn Search Techniques for Job Search

• Optimizing LinkedIn, Facebook, IG & X (Twitter) Profiles 


** NOTE: This is not a writing class. We will focus on more proactive search strategies while touching on profile optimization (and giving you a checklist to guide it!)

July 17: LinkedIn & X (Twitter)
• Maximizing LinkedIn's Jobs Feature
• Using a Relationship-Building System
• Employing Hashtag Strategies for Research
• Implementing Scripts for Connecting

July 31: Instagram & Facebook 
• Using Groups & Company Pages
• Employing Hashtag Strategies for Research
• Engaging to Build Relationships
• Using IG's Trending Feature
 
August 7: TikTok, Snapchat, Niche Sites & Executing the Plan 
• Using Strategies for Job Search on Niche Sites
• Speeding Search with Job Search Planning & Tracking
• Coaching Strategies for Dealing with Fear & Overwhelm

Certification Requirements: Complete homework following each session. Earn lifetime certification (no membership required) and get access to the latest recordings with regular updates on changes to social media functionality for job search.

CHJMC/CDBS graduates, please email Marie

marie@careerthoughtleaders.com for a discount link.


CTL Associates and CIA Members use this link for your discount.

  • Total payment
  • 1xSocial Media for Job Search Strategist$0
    -+

All prices in USD

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  • Preferred option
    One-time payment ($549.00)$549.00
  • Preferred option
    Split pay (2x $279.00)2x $279.00

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Frequently Asked Questions

Are the Classes Recorded?

Yes! The Social Media for Job Search Strategist (SMJSS) classes are all recorded. You will have access to them within 24 hours of each live class.


How Long Will I Have Access? 

You will have lifetime access to the latest recordings within the CTL RWA Academy platform on Mighty Networks. If you want to join a live class in the future to make sure you're up to date, you can join for a nominal fee.


Do I Have to Be a Member to Join?

No. CTL Associates and Career Industry Authority members benefit from discounted registration, but you do not have to be one to register or maintain your certification.


What Is Included? How Much Does the Certification Cost?

The certification includes 5 hours of instruction, 12 worksheets/checklists that you can use with your clients, a listing in the Career Thought Leaders public directory, and a Credly digital badge to verify your knowledge. The initial investment for the program is $549 ($100 discount for CTL Associates and CIA members).

Need an invoice to pay by check? 

 Email marie@resumewritingacademy.com with the course you would like to take and the number of students you wish to enroll. Group rates are available for 3 or more individuals from the same organization.

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