References & Recommendations

"Your brand is what other people say about you when you're not in the room." – Jeff Bezos, Amazon

You spend hours working to craft a resume that sells your candidate's unique value. They get interviews, but not job offers. Could it be their references? Recruiters disqualify a candidate 21% of the time because of their references!

How do you help your clients manage external validation of their brand from colleagues, supervisors, and others in the form of references, recommendations, and testimonials?

In this Master-E-Session, Dr. Cheryl Minnick and Resume Writing Academy CEO Marie Zimenoff will walk you through the what, where, why, how, and when of references. You will learn the context behind how employers use references and what matters most for your clients in managing their Circle of Champions.

You'll walk away with:

An understanding of the different types of references and tips for candidates to choose references that strengthen their narrative.
Context and the backstory around how references are used by employers, what is "allowed" and what isn't, and what that means for your clients.
Tips on helping clients submit references or letters of recommendation.
Writing and formatting strategies for stand-out references lists and creative incorporation of testimonials into other career documents.
Writing and formatting strategies for stand-out references lists and creative incorporation of testimonials into other career documents.
Guidelines to help clients coach their references, including drafting recommendation letters or LinkedIn profile recommendations.
Questions that will improve the power of references lists, recommendations, and testimonials, no matter the format.

Get immediate access to the video recording and handout so you can view it whenever you wish as often as you wish!

About the Presenters

Marie Zimenoff

Marie knows career services have the power to change lives. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business.

Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.

Dr. Cheryl Minnick

Inspiring and motivating students and professionals to advance their careers with confidence and knowledge is my passion. I am wildly committed to encouraging, equipping, and inspiring them to identify and treasure their talent, abilities, and worth and use their strengths, experience, and education to enrich our world.

CAREER COACH: As a certified career management coach, resume writer, salary negotiator, job search coach, and academic advisor, I help students tomorrow-proof their careers by linking experiential learning to academic disciplines, workplace skills, industry certifications, and career paths. Propelling students forward is rewarding .. whether we strategize about prototyping a career, craft storytelling resumes, articulate ROI for interviews, or negotiate salary, it's a joy to help dreams materialize.

RESUME WRITER: A 2x-certified resume writer and National Resume Writer's Association Certification Board member, I put my skills to work for executives, faculty, and administrators seeking career entry, promotion, and pivots. My resumes are featured in 11 industry publications, counsel in journals and on AOLJobs, Monster Careers, and Voice America-Career Confidant Radio, and expertise shared at industry conferences and webinars for AMA, NACE, NACADA, CUPA-HR, NRWA, Resume Writing Academy, and Career Thought Leaders.

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References & Recommendations$69