Master-E-Session: Recession-proof Business

A workshop or course - whether a few minutes, a few hours, or a few days - can open the door for new clients to deepen their understanding of your services while solving an immediate problem.

During times of economic uncertainty, it can be tempting to discount services. This tactic can undermine your income for years to come and may or may not achieve the goal of increased revenue. Instead, consider value-add services that help your clients, bring in revenue, and create an entry point for buyers who may not be ready for your signature service offering.

Join us for a hands-on session where you will create the outline, base content, marketing strategy, and logistics plan for delivering the webinar.

Kick off 2023 with a new strategy for serving clients and setting a foundation for a recession-proof business!

Walk away with a completed plan for your 2023 webinar, course, or workshop + the tech plan to execute it easily!

During this 2-hour hands-on workshop, you'll have the opportunity to get the building blocks in place for your 2023 launch:

Choose a topic that will appeal to your audience and give them tangible takeaways **while setting the stage for your service offering.
Complete a rough outline for your content and get feedback from peers. Learn and evaluate the possible delivery methods: webinar, mini-course, challenge, workshop/bootcamp, and more.
Understand the pros and cons of free versus low-cost offers and determine where you want to start. Compose your title options and learn a process for vetting them in your market.
Draft your key marketing messages and get feedback.
Get an overview of technology options and how to choose what is best for you to take registrations, deliver your webinar, and follow up.
Sketch out your plan for following up with attendees and sharing your offer for the next steps to work with you.

If you want to step into 2023 ready to deliver, this workshop is for you!

Registration includes the live course as well as lifetime access to the recording and resources.

About the Presenter

Marie Zimenoff knows career services have the power to change lives. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments

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Master-E-Session: Recession-proof Business$65