

Pricing & Packaging Your Career Services
If you are looking to increase your confidence and make more money doing what you love while helping others achieve success, this session is for you!
In this webinar, we'll share strategies for packaging resumes, LinkedIn, and other writing services AND career, job search, leadership, and interview coaching for careers industry business owners.
You'll walk away with step-by-step tools for moving prospects through your marketing funnel, communicating your services, and closing more sales, including:
- Data on how your peers are pricing their writing and coaching services so you can benchmark your existing pricing and see future possibilities.
- Worksheets to determine how pricing will impact your bottom line and guide attainable goal setting for your business.
- A checklist that walks you through considering external market forces as you adjust your pricing, helping you select a market position that fits your business.
- Sample outlines you can use to build pricing and packaging schemes for writing resumes, LinkedIn profiles, and other career documents.
- Sample outlines you can use to build pricing and packaging schemes for social media, interviews, job searches, career transitions, career advancement, and leadership or executive coaching.
- Scripts for communicating pricing and packaging on your website, in email communications, or over the phone, and a discussion around the pros and cons of each method so you can choose the best fit for you and your clients.
Get immediate access to the video recording and handout so you can view it whenever you wish as often as you wish!


Note: This event is free for our Career Industry Authority All-In members. See your Group area in Mighty Networks for access.
RWA Students & Graduates log in here to get your discount code: https://ctl-rwa-academy.mn.co/posts/mrws-rwa-graduates-discounts-perks
About the Presenter
Marie Zimenoff
As CEO of Career Thought Leaders and the Resume Writing Academy, Marie Zimenoff provides training and development opportunities for professionals across the careers industry. She holds a Master of Education in Human Resource Studies with a concentration in Counseling and Career Development and a Bachelor of Science in Psychology from Colorado State University. An experienced consultant and trainer, Marie has delivered career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, military, university, community college, and business environments. Using her graduate training in adult education and group facilitation, she is known for making learning interactive and actionable. She has been selected to present at national conferences within the career development and coaching field, including the International Coach Federation (ICF), Association for Talent Development (ATD), National Career Development Association (NCDA), The National Resume Writers' Association (The NRWA), and state/local chapters of these and other organizations.
Jan Melnik
"I work with clients coast-to-coast throughout all facets of career management: from development of resumes and other branded career documents to creation of job-search strategies. Interview, job search, and negotiation coaching comprises a significant part of the work I do. While many of these clients are senior-level executives, I also work with those aspiring to reach the top organizational tiers. Likewise, through my C-level work, I have the opportunity to frequently coach trailing spouses as well as the children of these high-achieving clients as they prepare for college and graduate school admission and ultimately their own careers following completion of undergraduate and graduate studies. Prior to starting my private practice, I worked in HR/staffing, public relations, and field service management for such companies as Digital Equipment Corporation, John Hancock Mutual Life Insurance Company, and Parker-Hannifin Corporation."
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