The Experience Advantage: Positioning the 50+ Client for the Future of Work

Job seekers over 50 now represent one of the fastest-growing demographics in the labor market. 

In the face of age bias, rapidly evolving hiring technologies, and a focus on agility over tenure, they need our help to go beyond a resume update! 

They need a strategy that sells their value without opening the door to discrimination. 

In this interactive 90-minute workshop, Marie Zimenoff will guide you through messaging strategies for clients who struggle to navigate the "overqualified" label, fear of ageism, and the need to demonstrate digital fluency. 

You will move beyond theory and get hands-on with techniques to position experienced candidates as vital assets rather than budget liabilities. 

During this workshop, you will learn how to:

Position clients perfectly for their target roles, including lateral moves or career changes, by translating "years of experience" into immediate value. 

 Accentuate experience and accomplishments without explicitly revealing age while avoiding discrimination and deception. 

Use contemporary design elements, aligned language, and in-demand skills to build messaging across their portfolio that signals vitality and tech-savviness.

Curate 20+ years of history into a relevant, targeted narrative that speaks to current employer pain points. 

Gain specific strategies for clients facing layoffs or stagnant paths or seeking to downshift without devaluing their expertise. 

Promote clients for consulting or fractional roles that align with a growing workforce trend for senior talent.

Differentiate your client from peers and AI-generated competition while positioning your expertise as a valuable resource beyond AI tools.


What You’ll Get: 

Participants will receive a comprehensive resource guide featuring sample resumes and profiles for diverse 50+ candidates, along with questionnaires and client exercises designed to build confidence and uncover their unique value proposition.

Note: This event is free for our Career Industry Authority All-In members. See your Group area in Mighty Networks for access.


CTL Associates can access their discount link here: https://ctl-rwa-academy.mn.co/posts/career-thought-leader-associates-discount-codes


RWA Students & Graduates log in here to get your discount code: https://ctl-rwa-academy.mn.co/posts/mrws-rwa-graduates-discounts-perks

About the Presenters


Marie Zimenoff knows career services have the power to change lives. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business. 

Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.
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Experience Advantage$69

  • Total payment
  • 1xExperience Advantage$69
    -+

All prices in USD