Get tools to help clients be fulfilled and successful in their careers - today and in any economy. 


A vast majority of the working population are re-evaluating how work fits into their lives.

Job seekers are looking to tell a cohesive story of who they are so they can move faster between experiences that don't follow a linear path.

They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that really means. 

 Leaders feel pressured to retain talent in new ways. They need to be empathetic and authentic to be effective and advance -- skills the corporate setting used to discourage. 

Thankfully, more people are seeking out coaches and strategists to gain focus and a competitive edge.

Are you ready to help them achieve their goals?

Do you want more tools to help clients gain clarity and be poised for the next step in their careers?

Do you want to set clients up to stand out now and thrive throughout their careers?

Use the Power of Personal Branding to Propel Your Clients to New Heights …And Elevate Your Practice with New, Innovative Offerings.


Live webinar classes are offered every February and August. You can start today with the on-demand program and then join the next live webinar course if you want the interaction with your colleagues!


Join the elite coaches and consultants who deliver this proven system.


Through the knowledge they gained in the program, they've built reputations as thought leaders and go-to resources who deliver real results in boosting their clients’ careers and increasing their happiness.


The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.

It was developed by William Arruda, the leading pioneer in the field. He’s the guy who has been credited with turning the concept of personal branding into a global industry.

The class is taught by Susan Chritton, author of Personal Branding for Dummies -- the #1 Personal Branding book on Amazon for years. She is a Master Career Counselor, Master Personal Branding Strategist, and Hudson Certified Master Coach.

Whether you serve entrepreneurs, small business owners, executives, professionals, or job seekers, once you become a Certified Personal Branding Strategist, you’ll be helping your clients (and their companies) step into the future with the power of true authenticity.

And what’s better than that?

A large part of the Career Thought Leader brand is innovation and we’ve always been known for cutting-edge leadership in our programs. We've evolved the Certified Digital Branding Strategist -- the first true certification program in personal branding -- to serve the current and future needs of the constantly evolving marketplace.

In addition to certification, you join a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly.

“I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients. 


You probably aren’t aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding. I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions.” 


— Jean Cummings, Certified Personal Branding Strategist

Course Schedule & Module Content

The live and self-paced classes include the following modules. The next live class will start in September: 

 

Session 1
Setting goals for personal branding work, establishing the coaching agreement, and tools for extracting client brand (coaching questions and activities for interests, values, goals, strengths, and more!)

Session 2
Debriefing and digging deeper into brand extraction, clarifying target audience to differentiate your brand, connecting brand attributes to audience need for a compelling brand

Session 3 
Combining personal brand insights into a personal brand statement, creating a positioning statement; tools and coaching questions to integrate insights into action
 
Session 4  
Incorporating instructor feedback to strengthen personal brand and positioning statements (students will write their own statements and bring them to the class), gathering building blocks for professional bio, expressing and exuding your brand

Session 5  
Understanding brand identity, brand environment, and the importance of brand consistency. Putting together the pieces to create and promote a personal branding program for your clients - whether they are inside your organization or clients of your private business
Learn more about what the Certified Personal Branding Strategist program includes: 

6 hours of live instructor-led training to understand personal branding concepts, apply them to your brand, and build your process to use with clients

You'll benefit from students interacting with the course instructor, including participants from around the globe as you watch the recorded webinars. You'll actively engage in defining and articulating your personal brand while learning how to implement the process with clients with a one-hour, one-on-one session with CTL CEO and Master Personal Branding Strategist Marie Zimenoff when you've completed the 5 on-demand sessions!

 

  Activities and coaching questions to extract, express, and exude your brand and stand out in the coaching marketplace


  Workbooks and checklists to use in guiding clients through the personal branding process


  Lifetime designation as a Certified Personal Branding Strategist and digital badge through Credly's online verification platform


  Recognition in Career Thought Leaders communications and social media announcing your new credential


Listing in the online directory of Certified Personal Branding Strategists and referrals from Career Thought Leaders service request form


Business development resources and support through the Career Thought Leaders Personal Branding community

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Choose a pricing option

  • Preferred option
    One-time payment ($997.00)$997.00
  • Preferred option
    Split pay (2x $500.00)2x $500.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Email marie@resumewritingacademy.com with the course you would like to take and the number of students you wish to enroll. Group rates are available for 3 or more individuals from the same organization.

CTL Associates can access their discount link here: https://ctl-rwa-academy.mn.co/groups/6883269/topics/7029670

CIA Members (All-In & Practitioner) log in here to get your discount code: https://ctl-rwa-academy.mn.co/groups/6636004/topics/7076900

RWA Students & Graduates log in here to get your discount code: https://ctl-rwa-academy.mn.co/courses/6509710/topics/7611822
  • Total payment
  • 1xCertified Personal Branding Strategist$0
    -+

All prices in USD

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