Certified Personal Branding Strategist

Get tools to help clients be fulfilled and successful in their careers - today and in any economy.

A vast majority of the working population are re-evaluating how work fits into their lives.

Job seekers are looking to tell a cohesive story of who they are so they can move faster between experiences that don't follow a linear path.

They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that really means.

Leaders feel pressured to retain talent in new ways. They need to be empathetic and authentic to be effective and advance -- skills the corporate setting used to discourage.

Thankfully, more people are seeking out coaches and strategists to gain focus and a competitive edge.

Are you ready to help them achieve their goals?

Do you want more tools to help clients gain clarity and be poised for the next step in their careers?

Do you want to set clients up to stand out now and thrive throughout their careers?

Walk them through our done-for-you processes to identify their strengths, key in on what matters to their audience, and speak clearly to what makes them the best job candidate, leader, or service provider.

The benefits for your clients?

They'll stand out in any crowded market with clarity around who they are and the language to voice their differentiators with ease.
They'll command higher salaries, consulting fees, and more with newfound confidence in articulating their value with authenticity.
They can pivot faster and find meaningful opportunities with less effort with the magnetic of a clear understanding of who they are.
They will have a plan to maintain their brand and career to land jobs, gigs, and promotions throughout their career.

The benefits for you as a coach and strategist?

Make more money with a turn-key service and long-term value proposition that converts your ideal clients.
Build a community of raving fans through a step-by-step process to uncover, communicate, and nurture a personal brand.
Stand out in a crowded coaching market with your own unique value proposition.
Attract referrals based on your consistent results by using our done-for-you workbooks and coaching tools.
Sound and feel like an expert with a proven process you can walk clients through to achieve their goals.

The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.

It was developed by personal branding pioneer William Arruda. He’s the guy credited with turning the concept of personal branding into a global industry.

And what’s better than that?

A large part of the Career Thought Leader brand is innovation. We're known for delivering cutting-edge programs. We've evolved the Certified Personal Branding Strategist -- the first true certification program in personal branding -- to serve the current and future needs of the constantly evolving marketplace.

In addition to certification, you get lifetime membership in a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly.

“I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients.

You probably aren’t aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding. I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions.”

— Jean Cummings, Certified Personal Branding Strategist

The live and self-paced classes include the following modules. The next live class will start in September:

Session 1

Setting goals for personal branding work, establishing the coaching agreement, and tools for extracting client brand (coaching questions and activities for interests, values, goals, strengths, and more!)

Session 2

Debriefing and digging deeper into brand extraction, clarifying target audience to differentiate your brand, connecting brand attributes to audience need for a compelling brand

Session 3

Combining personal brand insights into a personal brand statement, creating a positioning statement; tools and coaching questions to integrate insights into action

Session 4

Incorporating instructor feedback to strengthen personal brand and positioning statements (students will write their own statements and bring them to the class), gathering building blocks for professional bio, expressing and exuding your brand

Session 5

Understanding brand identity, brand environment, and the importance of brand consistency. Putting together the pieces to create and promote a personal branding program for your clients - whether they are inside your organization or clients of your private business

Learn more about what the Certified Personal Branding Strategist program includes:

7.5 hours of live instructor-led training to understand personal branding concepts, apply them to your own brand, and build your process to use with clients (can also be completed self-paced)

You'll interact with your course instructor and fellow participants from around the globe during live, interactive webinars. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients (All webinars are recorded in case you cannot attend live.)

Activities and coaching questions to extract, express, and exude your brand and stand out in the coaching marketplace

Workbooks and checklists to use in guiding clients through the personal branding process

Lifetime designation as a Certified Personal Branding Strategist and digital badge through Credly's online verification platform

Recognition in Career Thought Leaders communications and social media announcing your new credential

Listing in the online directory of Certified Personal Branding Strategists and referrals from Career Thought Leaders service request form

Business development resources and support through the Career Thought Leaders Personal Branding community

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