Certified Personal Branding Strategist

Elevate Your Practice. Transform Careers.

Your one-on-one coaching is powerful. You create incredible, lasting transformations for your clients.

But in today's market, crowded with thousands of new practitioners and generic 'AI coaches,' even the most experienced professionals are asking: "Why does it feel like I’m the best-kept secret in my field?"

This certification gives you a proven, strategic framework that distills your wisdom into a premium service and provides your clients with the structure they need to build a resilient, future-proof career in an uncertain market.

Get a proven system for your clients' long-term career success...and your own!

Use the Power of Personal Branding to Propel Your Clients to New Heights … And Elevate Your Practice with New, Innovative Offerings.

Walk them through our done-for-you processes to identify their strengths, key in on what matters to their audience, and speak clearly to what makes them the best job candidate, leader, or service provider.

In an uncertain economy, professionals cut budgets but they invest in a clear strategic advantage. This certification future-proofs both your business and your clients' careers.

For your business, this certification gives you the credibility and tools to:

Elevate Your Offer: Create a premium, end-to-end solution that solves a bigger problem and commands a higher fee.
Command Premium Fees: Offer a distinct, project-based strategic service.
Increase Market Relevance: Solve today's most urgent career challenges, from navigating AI to building professional resilience.
Attract Higher-Caliber Clients: Draw in senior leaders who seek certified strategists with a proven methodology.

For your clients, you will be equipped to provide a direct solution to their most urgent career anxieties, helping them:

Build Resilience Against AI: Articulate their unique human value in a world of automation.
Gain Unshakable Confidence: Understand and own their professional story.
Achieve Their Career Goals: Navigate a competitive market with a powerful personal brand.

The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.

It was developed by personal branding pioneer William Arruda. He’s the guy credited with turning the concept of personal branding into a global industry.

The class is taught by Jacqueline Peros and Marie Zimenoff. Jacquie is a Master Personal Branding Strategist, image consultant, and former tech industry branding and marketing leader. Marie is CEO of Career Thought Leaders, a Nationally Certified Counselor, and a Master Personal Branding Strategist.

If you serve entrepreneurs, small business owners, executives, professionals, or job seekers, once you become a Certified Personal Branding Strategist, you’ll be helping clients step into the future with the power of authentic differentiation.

And what’s better than that?

A large part of the Career Thought Leader brand is innovation. We're known for delivering cutting-edge programs. We've evolved the Certified Personal Branding Strategist -- the first true certification program in personal branding -- to serve the current and future needs of the constantly evolving marketplace.

In addition to certification, you get lifetime membership in a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly.

The live and self-paced classes include the following modules. The live webinar class is offered every January and August.

Session 1 - February 10, 12:00-1:30 PM ET

Setting goals for personal branding work, establishing the coaching agreement, and tools for extracting client brand (coaching questions and activities for interests, values, goals, strengths, and more!)

Session 2 - February 17, 12:00-1:30 PM ET

Debriefing and digging deeper into brand extraction, clarifying target audience to differentiate your brand, connecting brand attributes to audience need for a compelling brand

Session 3 - February 24, 12:00-1:30 PM ET

Combining personal brand insights into a personal brand statement, creating a positioning statement; tools and coaching questions to integrate insights into action

Session 4 - March 3, 12:00-1:30 PM ET

Incorporating instructor feedback to strengthen personal brand and positioning statements (students will write their own statements and bring them to the class), gathering building blocks for professional bio, expressing and exuding your brand

Session 5 - March 17, 12:00-1:30 PM ET

Putting it all together to build your business and put together a program offering for your clients or organization

“I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients.

You probably aren’t aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding. I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions.”

— Jean Cummings, Certified Personal Branding Strategist

The Certified Personal Branding Strategist program includes:

7.5 hours of live instructor-led training to understand personal branding concepts, apply them to your own brand, and build your process to use with clients (can also be completed self-paced)

You'll interact with your course instructor and fellow participants from around the globe during live, interactive webinars. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients (All webinars are recorded in case you cannot attend live.)

Activities and coaching questions to extract, express, and exude your brand and stand out in the coaching marketplace

Workbooks and checklists to use in guiding clients through the personal branding process

Lifetime designation as a Certified Personal Branding Strategist and digital badge through Credly's online verification platform

Recognition in Career Thought Leaders communications and social media announcing your new credential

Listing in the online directory of Certified Personal Branding Strategists and referrals from Career Thought Leaders service request form

Business development resources and support through the Career Thought Leaders Personal Branding community

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