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Get tools to help clients be fulfilled and successful in their careers - today and in any economy.

A vast majority of the working population are re-evaluating how work fits into their lives. 


They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that really means. 


Leaders feel pressured to retain talent in new ways. They need to be empathetic and authentic to be effective and advance -- skills the corporate setting used to discourage. 


Job seekers are looking to tell a cohesive story of who they are so they can move faster between experiences that don't follow a linear path.


Thankfully, more people are seeking out coaches and strategists to gain focus and a competitive edge.


Are you ready to help them achieve their goals?


Do you want more tools to help clients gain clarity and be poised for the next step in their careers? 


Do you want to set clients up to stand out now and thrive throughout their careers?


If so, read on to learn more about the

Certified Personal Branding Strategist program!

Use the Power of Personal Branding to Propel Your Clients to New Heights …And Elevate Your Practice with New, Innovative Offerings

Join the elite coaches and consultants who deliver this proven system. 


Through the knowledge they gained in the program, they've built reputations as thought leaders and go-to resources who deliver real results in boosting their clients’ careers and increasing their happiness.


The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.

It was developed by William Arruda, the leading pioneer in the field. He’s the guy who has been credited with turning the concept of personal branding into a global industry. 


The class is taught by Susan Chritton, author of Personal Branding for Dummies -- the #1 Personal Branding book on Amazon for years. She is a Master Career Counselor, Master Personal Branding Strategist, and Hudson Certified Master Coach. 

Whether you serve entrepreneurs, small business owners, executives, professionals, or job seekers, once you become a Certified Personal Branding Strategist, you’ll be helping your clients (and their companies) step into the future with the power of true authenticity. 


And what’s better than that?

A large part of the Career Thought Leader brand is innovation and we’ve always been known for cutting-edge leadership in our programs. We've evolved the Certifed Personal Branding Strategist -- the first true certification program in personal branding -- to serve the current and future needs of the constantly evolving marketplace.


In addition to certification, you join a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly.

“I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients. You probably aren’t aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding. I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions.” 


— Jean Cummings, Certified Personal Branding Strategist

See the program schedule and module content:

Session 1 > Thursday, March 3, 11:00 am - 12:30 pm US ET: Setting goals for personal branding work, establishing the coaching agreement, and tools for extracting client brand (coaching questions and activities for interests, values, goals, strengths, and more!)

Session 2 > Thursday, March 10, 11:00 am - 12:30 pm US ET: Debriefing and digging deeper into brand extraction, clarifying target audience to differentiate your brand, connecting brand attributes to audience need for a compelling brand

Session 3 > Thursday, March 17, 11:00 am - 12:30 pm US ET: Combining personal brand insights into a personal brand statement, creating a positioning statement; tools and coaching questions to integrate insights into action

Session 4 > Thursday, March 24, 11:00 am - 12:30 pm US ET: Incorporating instructor feedback to strengthen personal brand and positioning statements (students will write their own statements and bring them to the class), gathering building blocks for professional bio, expressing and exuding your brand

Learn more about what the Certified Personal Branding Strategist program includes:

6 hours of live instructor-led training to understand personal branding concepts, apply them to your own brand, and build your process to use with clients

Activities and coaching questions to extract, express, and exude your brand and stand out in the coaching marketplace

Workbooks and checklists to use in guiding clients through the personal branding process

Lifetime designation as a Certified Personal Branding Strategist and digital badge through Credly's online verification platform

Recognition in Career Thought Leaders communications and social media announcing your new credential

Listing in the online directory of Certified Personal Branding Strategists and referrals from Career Thought Leaders service request form

Business development resources and support through the Career Thought Leaders Personal Branding community

View a short overview of the personal branding process

Join the Certified Personal Branding Strategist community!

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    One-time payment ($997.00)$997.00
  • Preferred option
    2-Payment Plan (2 x $500.00)2x $500.00

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