The Certified Digital Branding Strategist program dived into how your digital brand goes beyond LinkedIn. What this helped me do is discover who my audience is and how to use my time more efficiently with digital branding and outreach. 

- Kathleen Dohoney 

This CDBS course is one of the best in the industry because it consistently provides the new and next in branding, from understanding online user behavior to strategically positioning a brand in the digital sphere. It encompasses a well-rounded curriculum that covers foundational and advanced topics with a commitment to practical, hands-on learning. 

- Dr. Carol Parker Walsh 

Industry best practices are changing rapidly. Marie presents the correct information that embraces technology changes and the opportunities that lie within. The material follows a logical progression that is engaging and motivating. I highly recommend CDBS. 

- Michele McCann Kelley 

The extensive information provided and the thoughtful caring approach CTL takes is more than enough of a reason to take the CDBS course. Add to that the ongoing opportunities to learn and stay connected, and the wonderful community of support provided. I highly recommend this course! 

- Valerie Mittelman 

I would recommend the CDBS course! The material is extensive and the activities drive action. I feel more prepared to take on digital branding not only for myself but also to help my clients with their digital branding. 

- Lisa Hebert 

As a Director of Learning & Development, I recommend CDBS to anyone who wants to build a unique and forward-looking skills portfolio, not only for oneself but also for their company’s employees. Digital branding is a rising skill that can truly influence how your career will evolve – don’t be a late adopter, and enroll in the program! 

- Marie-Josee Lefebvre 

The CDBS course helped me both on the business side and with clients. The course encouraged me to come up with a social media marketing strategy that was not in place prior to this course. The homework provided an opportunity to think about our marketing efforts differently and forced me to design a plan that is helpful for both business initiatives and in working with clients. 

- Erin Suess 

If you are looking for the right way to expand your social media brand and help clients to do the same, this is the course for you! Packed full of ideas and actionable steps that can be implemented right away. I am very happy that I took this course! 

- Lucie Yeomans 

CDBS is a transformational program I would highly recommend to all. I have always been so resistant to engaging in social media, but this program taught by these subject matter experts has totally changed my perception of social media and my understanding of how critical leveraging social media is for building community. I'm excited and more confident in how I will thoughtfully and strategically leverage social media to share my subject matter expertise with clients and colleagues and help my clients do the same, not just for their job search but their overall career management. CDBS is an amazing experience, worth every penny! We were definitely set up for success. 

- Cynthia Maria Estalilla 

I would highly recommend the CDBS course. The course covers all the relevant topics to help you and your clients increase their visibility and credibility online. The overall program proved to be very valuable to increase my competence and confidence to not only increase my own digital presence, but to confidently teach the principles to my own clients as well. 

- Arthur Hughes 

I wholeheartedly endorse the CDBS for any professional in the career services industry. This course provides comprehensive knowledge of digital branding, storytelling, content creation, and social media management. CDBS augments your abilities, enabling you to guide clients in enhancing their online presence and employability. This course strategically positions you at the intersection of the present and future, equipping you with the necessary tools and processes. It's a pivotal step in sustaining relevance and efficacy in our ever-evolving digital landscape. 

- Rhonda Douglas Charles 

This course not only helps you define and gain clarity on how you present your own digital brand but it also provides guidance and resources for you to support your clients with their digital brand! Thank you so much for the great course! 

- Valerie Mittelman 

Not only did I take away all the tools to create a personal branding program for my clients, I also learned tips on how to package and sell my new services. I sold a package to recoup the course fee within weeks of finishing. I highly recommend this course to anyone who wants to step up their coaching game or carve a niche by offering personal branding services. I wanted to learn more about personal branding to enhance my own brand and wanted all the tools to add value to my services. The course helped me check off both boxes! I have a fresh bio, updated LinkedIn About summary, and content ideas that have bolstered my brand. Plus, I got knowledge and materials that will allow me to help my clients develop their brands, too. 

- Kate Pozeznik

1. What is the importance of building a digital brand in today's professional landscape?  

Digital branding goes beyond optimizing a profile to be found, although it helps with that! Branding is an active process of engaging in strategic conversations to build a community and visibility focused on what you want to be known for. 

2. How has the Certified Digital Branding Strategist program evolved since its inception?  

We've expanded the program to include other social media channels and other digital branding tactics (like podcasts, blogs, and more). The process of building your brand is similar across platforms, but you need to know what platform to choose and how to engage in a way that aligns.  

3. What are some alternative ways to build a digital presence without being active on social media?  

We know that some clients want to avoid being active on social media. But they still need a digital presence! This is why we discuss other digital branding tools and how to use them for yourself and your clients. 

4. How can a robust digital brand help individuals stand out in generative search?  

Generative search tools like ChatGPT, Bing Chat, and Bard will soon overtake a simple Google search. What will they say about you and your clients? You can still influence the results, and it will take focused activity to build a clear digital footprint. 

5. What are some key features of the Certified Digital Branding Strategist program?  

The program includes 7 classes (5 on digital branding content, one recap session for our annual renewal cohort, and one on creating and selling a program). It also includes weekly office hours and monthly update sessions where we look at new features AND help coaches use these features to build their brands. 

6. How do live webinars and office hours contribute to the learning experience?  

This program is about learning AND doing. You will have assignments and get feedback from instructors and classmates to enhance your brand, create a digital branding strategy, and start executing it! 

7. In what ways does the program help participants overcome obstacles in building their digital thought leadership?  

The problem isn't knowing how to post on LinkedIn or any other platform. It's about setting clear digital branding goals, clarifying your target audience, and focusing on conversations that matter. We discuss the non-technical obstacles so you can process them yourself and be ready to do the same with clients. 

8. How can AI assist in understanding and targeting a specific audience for digital brand building?  

This is the new content for this class, and I'm so excited about it! It has nothing to do with having AI write for you (we talked about that in April and will talk about it a bit again) and everything to do with using the big data now available to all of us to understand our target audience, find them faster, and have a message that resonates. This content alone is worth the class investment (we will show you how to use it for yourself and clients...something that has yet to be discussed!).