ATS & SEO: Navigating Alphabet Soup To Get Clients Found

The world of applicant tracking systems (ATS) and online search is evolving quickly! Although we know job search is most effective when candidates network around these systems, many of them will apply online or hope to be found by recruiters on LinkedIn. 

Are the resumes and profiles you write or coach candidates to create getting through the system? 

 ATS expert Dr. Cheryl Minnick shares her wealth of knowledge gained from working in ATS and with hundreds of students as they submit their online applications. 

Marie Zimenoff, CEO of Resume Writing Academy, shares the latest on search engine optimization (SEO) of LinkedIn profiles and search techniques recruiters are using, with samples that show you how to maximize findability while maintaining personality.  

This Master-E-Session answers some of the most common questions I hear about applicant tracking systems and LinkedIn SEO: 
  • What file types (.doc, .docx, PDF) will ATS read? 
  • What formatting enhancements (bold, italics, text boxes, tables) work in ATS?
  • Does the overall resume format (chronological, hybrid, functional) matter in ATS?
  • Do keywords count more in certain sections of the LinkedIn profile? 
  • Will credentials after a candidate's name hurt them in a resume or on LinkedIn? 
  • And much more! 

In addition to the 2-hour training webinar, when you register you receive the handout with nearly 30 pages of samples, information, and resources – plus our bonus gift of an ATS guideline quick reference sheet! Qualifies for 2 CEUs.

Get immediate access to the video recording and handout so you can view it whenever you wish as often as you wish!

Note: This event is free for our Career Industry Authority All-In members. See your Group area in Mighty Networks for access.


CTL Associates can access their discount link here: https://ctl-rwa-academy.mn.co/groups/6883269/topics/7029670


RWA Students & Graduates log in here to get your discount code: https://ctl-rwa-academy.mn.co/courses/6509710/topics/7611822

About the Presenters


Marie Zimenoff knows career services have the power to change lives. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.


Cheryl Minnick
"Inspiring and motivating students and professionals to advance their careers with confidence and knowledge is my passion. I am wildly committed to encouraging, equipping, and inspiring them to identify and treasure their talent, abilities, and worth and use their strengths, experience, and education to enrich our world. CAREER COACH: As a certified career management coach, resume writer, salary negotiator, job search coach, and academic advisor, I help students tomorrow-proof their careers by linking experiential learning to academic disciplines, workplace skills, industry certifications, and career paths. Propelling students forward is rewarding .. whether we strategize about prototyping a career, craft storytelling resumes, articulate ROI for interviews, or negotiate salary, it's a joy to help dreams materialize. RESUME WRITER: A 2x-certified resume writer and National Resume Writer's Association Certification Board member, I put my skills to work for executives, faculty, and administrators seeking career entry, promotion, and pivots. My resumes are featured in 11 industry publications, counsel in journals and on AOLJobs, Monster Careers, and Voice America-Career Confidant Radio, and expertise shared at industry conferences and webinars for AMA, NACE, NACADA, CUPA-HR, NRWA, Resume Writing Academy, and Career Thought Leaders."
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ATS & SEO$69

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