Academy Certified Profile Writer Live

Recent surveys show recruiters use more social media platforms to source and screen candidates today. This has increased the importance of online profiles as your clients search for jobs or advance their careers and created an opportunity for clients to be found through various platforms.

The problem? Most online profiles are sparse or a copy-and-paste from the resume. This means your clients do not appear in search results, or, if they do, most readers stop reading quickly when they see duplicate content.

Most importantly, your clients miss out on a unique opportunity to build rapport through a conversational yet strategic profile. They likely limit their reach by not considering how their profiles on platforms other than LinkedIn could attract their ideal audience.

Thankfully, more job seekers and career climbers know how important a LinkedIn profile is to their careers.

Many seek out LinkedIn profile writers even if they do not seek resume assistance. The floodgates have opened, and professionals who can help clients with their social media profiles are the sought-out expert on college campuses and the in-demand career writing company.

But how do you write profiles to meet the goals of being found in search AND engaging the reader with powerful content? How do you ensure you use all available resources within each platform (or have a clear project scope so you don't end up bogged down in the LinkedIn section options)?

This is why we created the ACPW. It is the first comprehensive program in not just the how-tos and basic LinkedIn profile functionalities but in-depth writing instruction, feedback on profile projects, and insights on functionality for LinkedIn, Twitter, Facebook, Instagram, and more!

Although the main focus is LinkedIn, you'll learn enough to provide insights and write content for other platforms. You'll walk away with a competitive advantage to work with forward-thinking clients...especially those looking to take advantage of recruiters' recent moves to these other platforms.

Part 1: 5 web classes (including grammar, formatting, and writing homework assignments)

A foundation for writing profiles that will put you among the top writers in the nation
Personal branding strategies for creating profiles with personality that differentiate your candidate while speaking to employer needs
Language and grammar best practices in professional writing to avoid embarrassing mistakes
Formatting tips and videos to manipulate profiles for readability and strategic alignment with your candidate's brand
Writing strategies for each section of the profile to maximize visibility on the top social media platforms used in career management and job search
Tools to gather branded content and stories, streamline your writing process, and build your writing practice

Part 2: 2 independent learning programs (industry-specific profile writing projects)

Students rework each assignment based on expert reviews to improve their writing and complete the program. Upon completion, graduates earn the prestigious ACPW credential and 28 CEUs.

Session 1: Tuesday, July 8, 1:00-2:30 PM US ET - Social Media Hiring Trends, Recruiter Search Insights & Profile Writing Foundational Strategies

Session 2: Tuesday, July 15, 1:00-2:30 PM US ET - Formatting Profiles for Readability & Visual Appeal + Keyword Research Strategies

Session 4: Tuesday, July 22, 1:00-2:30 PM US ET - Section-by-Section Strategies for Stand-Out LinkedIn Profiles

Session 5: Thursday, July 24, 1:00-2:30 PM US ET - Gathering Client Data with Personality & Writing X (Twitter), Facebook & Other Profiles

1. We build on our foundation of training writers for more than 10 years, combining the latest trends in branding, knowledge of social media trends, and proven virtual training techniques.

2. It is comprehensive! From grammar to formatting and strategy, you'll learn everything you need to stand out as an expert. We have videos showing you how to manipulate the platforms so you know all the tricks. And, you get access to the new videos and information with each bi-annual program update.

3. Each student receives personalized feedback on 4 writing assignments from top writers in the field. It is one thing to talk theory and see examples, it is a much richer learning experience and more meaningful to receive expert, in-depth reviews of your work.

4. No renewal or membership required! ACPWs complete the most comprehensive program in the industry, so there's no continuing education requirement.

5. The program can be completed on you own schedule or within a group web class. The program teaches best practices in writing for the top social media platforms!

Bonus! Graduates receive a free E-Summit! Round out your training with a session related to your focus/specialty or modernize your resume-writing strategy and design.

• Subcontract writing positions with resume companies — a great way to gain additional experience while making money! These projects generally pay between $100 to $400 per profile.

• A 10% discount on registration for the Career Thought Leaders annual conference.

• A free E-Summit upon graduation (choose from any of our 12+ pre-recorded E-Summits).

• A $100 discount off the Entrepreneurial Excellence program.

• An opportunity to join the RWA Guild; reserved exclusively for the top graduates of RWA, the Guild often pays extremely well. Can you be one of those top graduates?

• Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

We do not guarantee employment but will continually provide graduates with leads from resume companies, outplacement firms, and others who need great writers TODAY!

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Like you, she knows the stress of wondering if she’s delivering the best information, experience, and results to aid her clients’ success.

Like you, she has sometimes felt the stigma that career services often carry within the coaching and counseling worlds at large.

You are Marie’s mission.

Marie understands that dedicated professionals in the careers field need and crave first-class support, training, and innovation. She is committed to giving you the confidence and skills to crush stigmas and stand proudly upon the credibility you’ve earned and deserve.

She’s dedicated her career to making that happen for you.

Marie’s passion for the careers industry runs deep.

A memorable experience with her middle school guidance counselor first introduced Marie to the true power of career professionals.

Marie began her professional career in the university setting as an advisor and recruiter for a mechanical engineering graduate program at Colorado State University.

While completing her Masters of Education in Human Resource Studies and Career & Counseling Development, Marie interned with a woman who owned her own career counseling business.

Deeply inspired, Marie decided to leave her university position and open her own company.

A career services practice was born.

The year was 2008—the peak of the Great Recession. Undaunted, Marie hustled like crazy. She acquired a diverse range of experiences in the careers industry—career coaching, resume writing, and presenting trainings at workforce centers.

She discovered when she blended her strengths of process and strategy with a marketing approach, she could help leaders who struggled to communicate their value and were stalled in their career growth.

The business grew. Marie grew. Opportunities to serve her colleagues grew.

Entrepreneur. Speaker. Leader.

Pushed by a passion for making a difference to her colleagues, Marie ignored her natural risk aversion and introversion to assume leadership roles that would make a difference.

Marie was elected to the presidency of The National Resume Writers’ Association.

She created Career Confidante Radio.

In early 2015, she assumed ownership of Career Thought Leaders and Resume Writing Academy, and, in 2017, she acquired the suite of Reach Personal Branding training and certification programs.

As CEO, speaker, and trainer, Marie shares proven and leading-edge career management, branding, job search, resume development, social media, and leadership expertise with professionals worldwide.

YOU inspire Marie.

You are a world-changer. You transform lives. You deserve the best career training and support available.

Marie is determined you will have it.

Driven by mission. Committed to you.

Here are the top 6 reasons professionals from universities, community colleges, military transition centers, and in private practice choose Resume Writing Academy.

1. We've been training resume writers for more than 15 years. You'll benefit from proven virtual training techniques and get access to hundreds of pages of resume and letter samples aligned with current trends.

2. From grammar to formatting and strategy, you'll learn everything you need to stand out as an expert in the field. Your comprehensive materials will include a wide range of strategies and styles.

3. You'll receive personalized feedback on 4 writing assignments from top writers in the field. It is one thing to learn concepts and see examples, it is much richer and more meaningful to receive expert, in-depth reviews of your work.

4. You get a great value as there are no renewal fees or membership required! Once you complete this comprehensive program, there's no continuing education requirement.

5. You can complete the training on your schedule or within a group webclass. No matter which option you choose, you'll have access to individual support and interaction with the RWA community.

6. You'll join a community of graduates and students on 5 continents. The program teaches best practices in writing that work in all areas of the globe.

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